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| Photo: www.forbes.com |
Independente October 16, 2014
Last month Starbucks Consumer Packaged Goods announced it
would be adding coffee from Mount of Ramelau in Timor-Leste to be part of its
“extraordinary
New single-origin
coffee” line sold exclusively in supermarkets.
The U.S coffee giant has said for a small nation the
global branding power of sturbacks was potentially a huge boost for the
fledging state’s economy, tourism and global market awareness.
Speaking to Forbes Media, Andrew Lineman, a 21-year
partner at Sturbacks, painted a glowing picture for the new mount Ramelau
coffee for both consumers and the people of Timor Leste. He described the
coffee from around the mountainous and isolated region as “very different” with
a “brighter flavor profile” atypical for Asian produced coffee.
Having first started sourcing coffee from Timor-Leste in
1997, Linneman said he was pleased that Starbucks could now showcase a
single-origin coffee from the region.
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